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Let’s be real. It’s the most wonderful time of YOUR life!
Your invitations are a BIG deal! 

Whether your wedding is glitz and glamour, rustic farmhouse, modern or traditional, your invitations will be the introduction to your event. Keeping the joy and peace in every step of the planning is important. We want you to look back at your invitation experience and say “WOW, that was so fun and stress free." 

Our process is simple.

Whether you start with a Creative Strategy with Susan or pick a design from one of our collections you will always get to talk and work with a human (aka designer) and receive UNLIMITED PROOFS. We will walk you through each stage and we can PROMISE it will be fun and stress FREE!

Meet our staff below! When you call us (972-386-8000) you will be greeted by one of us!


Simply Personal started in 2005 in Dallas, Texas when people were still afraid of putting color on wedding invitations. A LOT has transformed over the last 15 years and we like to think Simply Personal was a part of this MASSIVE movement. We believe that your wedding invitation should be a reflection of your personality and it should be personal. Your invitation sets the tone to your big day and we are so grateful for our early on clients that trusted us with with their vision. Since 2005 we have helped thousands of brides and become a resource to planners nationwide.

Simply Personal has been published in numerous magazines such as The Knot, Brides of North Texas, DWeddings, featured on Fox News, Won Best Wedding over $150,000 for ISES, Best Table Scape for NACE and numerous Best of Knot Awards. 


Susan Strauss Graves, CWP

CEO & Founder
Creative Strategy & Lead Designer

Susan is our fearless leader. She oversees the daily operations along with our sales and design team. She works mainly with our wedding planners and brides that value her vast expertise in the wedding industry. 

Susan is a 2000 Baylor grad with a bachelor's degree in Fine Art. Tailored with her 21 years as a wedding and corporate planner she is the perfect fit to lead this specialized company. She is deeply motivated, ambitious entrepreneur and extremely focused.

Susan loves complicated projects. Her dog Macie. Her children, Ashtyn and Langston and her sweet husband Chase. She loves quiet mornings, kitchen dance parties, and is inspired by joyful people. 

Brittney Wolf

Graphic Designer & Marketing Coordinator

Brittney is a creative, passionate designer and has a deep love for the wedding industry. She takes tremendous pride in her work. Her passion for design shows in each and every one of her creations. 

She is the girl at your party having a conversation with the dog, a cold Dr. Pepper can cure just about anything, and loves staying organized with a clean workspace. 

Brittney currently resides in Rosenberg, TX with her boyfriend, Jose, and her two dogs, Bowie and Benny.

Leah Morgensen

Project Manager + Customer Care

Leah is organized and detail oriented. She oversees the production of your orders and ensures their timely arrival. She can also help you with any questions from start to finish and will confirm perfection of your projects. 

Leah has worked as a wedding and party planner for a number of years. She has a son, Brayden and husband Sean. They have a Siberian Husky named Kida, cows and a cat. She loves to play with her son and go to the movies with her husband. Her family loves being outdoors and spending time exploring nature and feeding the cows.