Owner/Founder, Lead Designer, Printing Expert

Susan is our fearless leader. She oversees the daily operations, along with our sales and design team. She works mainly with our wedding planners and couples that value her vast expertise in the wedding industry. She has planned over 1,500 events in her 21+ year career as an event planner.

Susan is a 2000 Baylor grad with a bachelor's degree in Graphic Design & Fine Art. Tailored with her 21 years as a wedding and corporate planner she is the perfect fit to lead this specialized company. She is deeply motivated, ambitious entrepreneur, and extremely focused.

Susan loves complicated projects. Obviously LOVES paper and loves to help her clients find the right solution for their printed materials.

When Susan is not in the studio, she's hanging with her dog Macie, her children, Ashtyn and Langston and her sweet husband Chase. She loves quiet mornings, kitchen dance parties, and is inspired by joyful people. :)

Every LOVE Story has a beginning and this is ours....

Simply Personal started in 2005 in Dallas, Texas when people were still afraid of putting color on wedding invitations. So much has transformed over the last 15 years and we would like to think Simply Personal was a part of this MASSIVE movement. We believe that your wedding invitation should be a reflection of your personality and it should be personal. Your invitation sets the tone to your big day and we are so grateful for our early on clients that trusted us with with their vision. Since 2005 we have helped thousands of brides build an invitation suite they love along with becoming a resource to Wedding Planners nationwide.

Simply Personal has been published in numerous magazines such as The Knot, Brides of North Texas, DWeddings, featured on Fox News, Won Best Wedding over $150,000 for ISES, Best Table Scape for NACE and numerous Best of Knot Awards. In 2020, Simply Personal was listed into The Knot's Hall of Fame.