Our Love Story...

Simply Personal started in 2005 in Dallas, Texas when people were still afraid of putting color on wedding invitations. So much has transformed over the years and we would like to think Simply Personal was a part of this MASSIVE movement. We believe that your wedding invitation should be a reflection of your personality and it should be personal. Your invitation sets the tone to your big day and we are so grateful for our early on client's that trusted us with their vision. Since 2005 we have helped thousands of brides build an invitation suite they love along with becoming a resource to Wedding Planners nationwide.

Simply Personal has been published in numerous magazines such as The Knot, Brides of North Texas, ModernLuxury, DWeddings, featured on Fox News, ISES Best Weddings Awards, NACE Best Tablescape Awards, numerous Best of Knot Awards. In 2020, Simply Personal was listed into The Knot's Hall of Fame.


Owner/Founder, Lead Designer, Printing Expert

Susan is our fearless leader. She oversees the daily operations and is always in production ensuring orders are perfect. She works mainly with event planners and couples that value her vast expertise in the wedding & event industry. She has planned over 2,000 events in her 22+ year career as a corporate event planner & wedding planner.

Susan is a 2000 Baylor grad with a bachelor's degree in Graphic Design & Fine Art and quickly fell in love with Event Planning after graduation. In 2005 she merged her passion for planning with her graphic design skills and created Simply Personal. She is the perfect fit to lead this specialized company. She is deeply motivated, ambitious entrepreneur, and extremely focused.

Susan is an enneagram 4, extremely creative, day dreams all day, caring, sensitive, and loves complicated projects. She's a true individualist. Obviously LOVES paper and loves to help her clients find the right solution for their printed materials.

When Susan is not in the studio, she's hanging with her dog Macie, her children, Ashtyn and Langston. She loves quiet mornings, kitchen dance parties, and is inspired by joyful people. :)

Hand Lettering Artist & Invitation Designer

Molly is our calligrapher + hand letterer + artist. Give her a surface to write on and she will take it from ordinary to authentically you. The possibilities are endless, and each project continues to motivate her to accept challenges and turn them into successes.

She's a libra + enneagram 2 down to a T -- balanced, chill, clever, creative, friendly, helpful, organized, generous, and sincere.


Leah loves to see our projects come off the press. She's great at matching PMS colors and ensuring our quality.


Betty is the only one on our team who is a morning person. We can work around the clock 24 hours a day (almost) because of her. She is the master of finishing, assembly, liners, backing and quality control and her job is usually completely finished by the time we step foot in the studio. She's like a magic fairy!


Jessica is one of our amazing photographers. She's daring, creative and fast and you never know what color her hair will be! Purple is our favorite on her (so far). Jessica is a wedding photographer located in Texas but serves clients globally. Go hit up her website at www.wherethewildthingswed.net

Like Susan, Jessica is an enneagram 4.... and the best of friends. They get each other like none other


This was our ginormous collage from our wedding planning decade that hung in our Dallas Studio. It was 12 ft by 8 ft.  

We treasure these memories.

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