Owner/Founder, Lead Designer, Printing Expert

Susan is our fearless leader. She oversees the daily operations, along with our sales and design team. She works mainly with event planners and couples that value her vast expertise in the wedding & event industry. She has planned over 2,000 events in her 22+ year career as an corporate event planner & wedding planner.

Susan is a 2000 Baylor grad with a bachelor's degree in Graphic Design & Fine Art and quickly fell in love with Event Planning after graduation. In 2005 she merged her passion for planning with her graphic design skills and created Simply Personal. She is the perfect fit to lead this specialized company. She is deeply motivated, ambitious entrepreneur, and extremely focused.

Susan loves complicated projects. Obviously LOVES paper and loves to help her clients find the right solution for their printed materials.

When Susan is not in the studio, she's hanging with her dog Macie, her children, Ashtyn and Langston and her sweet husband Chase. She loves quiet mornings, kitchen dance parties, and is inspired by joyful people. :)



Tiffany is our neat freak who keeps our office so neat and tidy. Tiffany support Susan on big corporate projects, manages production and is an assembly machine.




Hillary jumps into our busy days with sunshine and a 'get it done' attitude. Hillary is also a nutrition coach and helps us not eat junk when we hit our 3 pm drag.



Jessica is our studio photographer and we just LOVE her personality. She's daring, creative and fast and you never know what color her hair will be! Purple is our favorite on her (so far).




Leah likes to see our projects come off the press. She's great at matching PMS colors and ensuring our quality.



When we close for the day, Betty starts hers. We can work around the clock 24 hours a day (almost) because of her. She is the master of finishing, assembly, liners, backing and quality control.


KRISTEN (on the right)


Kristen works in production and loves repetitive tasks. She's a natural problem solver and gets satisfaction out of seeing completed projects. In her spare time, she and Susan look for pet ponies.

Every LOVE Story has a beginning and this is ours....

Simply Personal started in 2005 in Dallas, Texas when people were still afraid of putting color on wedding invitations. So much has transformed over the last 16 years and we would like to think Simply Personal was a part of this MASSIVE movement. We believe that your wedding invitation should be a reflection of your personality and it should be personal. Your invitation sets the tone to your big day and we are so grateful for our early on clients that trusted us with with their vision. Since 2005 we have helped thousands of brides build an invitation suite they love along with becoming a resource to Wedding Planners nationwide.

Simply Personal has been published in numerous magazines such as The Knot, Brides of North Texas, ModernLuxury, DWeddings, featured on Fox News, Won Best Wedding over $150,000 for ISES, Best Table Scape for NACE and numerous Best of Knot Awards. In 2020, Simply Personal was listed into The Knot's Hall of Fame.


In our Studio in Dallas this was our ginormous collage from our wedding planning decade.

We treasure these memories.

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